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Friends laughing at a beach party with Waves cans in hand

Waves

Zero-alcohol cocktails that still know how to party

A bold, playful identity for a canned cocktail brand, from logo and type to social and cans.

Client
Waves
Sector
Beverages

Overview

Waves makes canned cocktails for people who want to sip, laugh and live it up without paying the price the next morning. We built a brand with the same energy: a hand-drawn logo, Ocean Teal, Vanilla Mist and Lime Zest, and Acme Gothic Compressed headlines.

Cut-out people and cocktails, rubber-hose characters, a grunge texture and a warm, moody photography direction come together across social media templates and a range of can designs.

  • Friends at a beach party opening, raising and sharing Waves cans
  • Six illustrated Waves cocktail cans on ice in a mint cooler box, with a hand reaching for the Paloma
  • Waves Peach Paloma and Mangosteen Mai Thai cans among illustrated fruit, with the line “Cocktails without compromise”
  • Waves Night Cap Negroni label art: a man in pyjamas under the moon, on magenta
  • Waves Fermented Old Fashioned label art: swirling smoke and foliage, on orange
  • Waves Fast French 75 label art: a lemon character on a treadmill, on yellow
  • Waves Dancing Dirty Martini label art: two characters dancing under a disco ball, on blue

Contact

Tell us what you’re working on.

A rough brief, a half-finished deck, a hunch. Send whatever you have and we’ll come back with how we’d approach it.

BH Agency Pte. Ltd.
133 New Bridge Road #08-01
Chinatown Point
Singapore 059413