A calm, data-first brand for an operations platform, and a guide for every user

Fleet is an operations platform that helps teams manage tasks, forms, documents and workflows across many locations, on the web and in the Fleet Tasks mobile app.

We gave Fleet a brand built on depth first, with warmth where it counts. Black and navy share the ground, steel picks out the data, cream is the light, and espresso marks the one thing to do next. Hanken Grotesk, never heavier than medium, keeps the type calm, and a separate set of status colours is kept for the product alone.

We also designed its onboarding training guide around the people who use it: Super Admins, Admins, Managers and Technicians. Each section shows exactly what that role can do, with annotated screens, role diagrams and troubleshooting.