Brand & Visual Identity · 3D Animation & Motion Graphics · Strategy & Consulting
MYJ
Brand, social media, photoreal 3D and operations strategy for an investment group.
Strategy & Consulting
Your business makes sense to you. We make it make sense to everyone else.
We make complicated things easy to follow
We start by finding where people get lost: in a customer journey, an approval process or a business model. Then we simplify it, design the materials that explain it and help train the teams who use it.
For Fleet that meant an onboarding guide for every user, from Super Admin to Technician. For Hyperloop TT, it meant mapping a rider’s journey through a system that doesn’t exist yet.
Services
Complex In, Simple Out
Customer Journey
Step-by-step maps of how customers and staff move through your service, and where it can work better.
Business Strategy
Playbooks and frameworks that break complex processes and systems into simple steps people can follow.
Interactive Training Decks
Onboarding and training materials built around each role, so every user learns exactly what they need.
Process
How We Work
01
Identify & Diagnose
We map the problem and find where people, processes or messages break down.
02
Simplify & Execute
We redesign the process and create the materials that explain it.
03
Consolidate & Train
We bring it together in playbooks and training, so the change sticks.
Have a process people keep getting lost in?
Tell us where things get stuck. We’ll show you how we’d simplify it.
Selected work
Strategy Work
Brand & Visual Identity · Strategy & Consulting
Fleet
Brand direction for an operations platform, plus a role-based onboarding guide.
Strategy & Consulting · 3D Animation & Motion Graphics
Hyperloop TT
Customer journey design and 3D visuals for a hyperloop system in Dubai.
FAQ
Questions We Often Hear
What does a strategy project produce?
Things people can use: customer journey maps, playbooks, process diagrams, training decks and campaign materials, designed to be easy to follow.
Do you work on projects outside Singapore?
Yes. Our strategy work includes customer journey design for Hyperloop TT in Dubai.
Can you design the training as well as the strategy?
Yes. For Fleet we designed a role-based onboarding guide, with annotated screens, role diagrams and troubleshooting, all in Fleet’s brand.
Explore
Our Other Services
Brand & Visual Identity
Logos, colour, tone of voice and graphics that carry your story to every touchpoint.
3D Animation & Motion Graphics
Product visualisation, story-driven animation and cinematic walk-throughs that show what words and photos can’t.
Contact
Tell us what you’re working on.
A rough brief, a half-finished deck, a hunch. Send whatever you have and we’ll come back with how we’d approach it.
133 New Bridge Road #08-01
Chinatown Point
Singapore 059413