Brand & Visual Identity · Strategy & Consulting
Fleet
Brand direction for an operations platform, plus a role-based onboarding guide.
Software & Operations: Great software, confusing to learn. We fix the confusing part.
Blackhat is a Singapore creative agency for software and operations teams. We create product brand direction, onboarding and training guides, process maps and interface visuals.
The Problem
Adoption Is a Design Problem
Teams rarely drop software for lack of features. They drop it because nobody showed them how it fits their day.
For Fleet, an operations platform, we built a calm, data-first brand and an onboarding guide written for each role, from Super Admins to Technicians.
What We Do
Where We Come In
Product Brand Direction
Palette, type and interface rules for a software product.
Brand & Visual IdentityOnboarding and Training Guides
Role-based guides that teach each user what they need.
Strategy & ConsultingProcess Mapping
Workflows and approvals mapped and simplified.
Strategy & ConsultingInterface Visuals
Dashboards and app screens presented for sales and launch.
Brand & Visual Identity
Work
Fingerprints All Over It
FAQ
Questions We Often Hear
What do you do for software companies?
Product brand direction, onboarding and training guides, process mapping, and interface visuals for sales and launch.
Can you write training material for different user roles?
Yes. Fleet’s onboarding guide shows each role exactly what it can do, with annotated screens and role diagrams.
How does a software project start?
With your users. We map who uses the product and what each of them needs, then design the brand and the material around that.
Other Industries
Financial Services
Money is serious. Your brand doesn’t have to be boring.
Energy & Technology
Your product is hard to picture. So we picture it.
Food & Hospitality
The food is the star. We make sure people know where to find it.
Consumer & Lifestyle
You get three seconds on the shelf. We make them count.
Education
Parents compare. Students scroll. We give them a reason to stop.
Gaming & Entertainment
Worlds, vehicles and characters, built to be stared at.
Creative & Professional Services
You judge design for a living. So do your clients.
Contact
Tell us what you’re working on.
A rough brief, a half-finished deck, a hunch. Send whatever you have and we’ll come back with how we’d approach it.
133 New Bridge Road #08-01
Chinatown Point
Singapore 059413