An investment brand that never takes its eyes off the market

Suricate Capital is a fast, accessible investment platform for younger investors, operating under MYJ Capital’s regulatory framework. We placed it in the space between serious fund management and entry-level investing apps, and built the brand story around the suricate sentinel: “Eyes Above the Ground”.

The promise “Investment Instinct, Within Reach” and the tagline “Always Alert, Investing Right” lead into an identity of a sentinel logo, Dark Walnut, Chestnut, Ivory and Powder Blue, textures, icons, and app and web visuals.