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Vespa Tết packaging boxes in yellow and red, scattered across a grey surface

Vespa

Limited-edition packaging for Tết

Limited-edition packaging concepts celebrating Tết Nguyên Đán.

Client
Vespa
Sector
Luxury lifestyle

Overview

For Tết Nguyên Đán, the Lunar New Year, we developed limited-edition packaging concepts for Vespa that combine Vietnamese heritage with the brand’s lifestyle.

The concept runs across a rectangular gift box and a round box, finished in festive illustrated patterns.

  • Round Vespa Tết packaging tins in yellow with the red floral illustration
  • Vespa Tết Nguyên Đán packaging concept board
  • Rectangular Vespa Tết gift box

Contact

Tell us what you’re working on.

A rough brief, a half-finished deck, a hunch. Send whatever you have and we’ll come back with how we’d approach it.

BH Agency Pte. Ltd.
133 New Bridge Road #08-01
Chinatown Point
Singapore 059413